Okay, there is not a creative bone in my body and chances are that if I have done anything creative, it was either someone else's idea or pure luck. That said, I know when I see something creative because it usually makes me go wow.
I am sure you guys have seen the "IT" commercials by eBay. Is it me or is that idea simply just genius. A thought so simple but when put into action so profoundly makes even a cynic go, "now thats creative" and leaves competitors going, "why didn't I think of that?" Well, because you are thinking too hard. One mark of a genius is that the simplify what needs to be simple and that what that ad agency or eBay themselves did in this ad campaign.
The Ad ends with, "Whatever "IT" is, you can find it on eBay."
And if you think it is a great commercial...you should see it in High Def. Hello? Okay, my bad. Don't mean to keep talking about the TV but I can't help it sometimes. I know, I know, it will grow old.
More ramblings coming up later.